Question of Style Research Study

Veteran Research Study: A Question of Style 

Does working style impact Veteran hiring in Canada?

Status of this Study: Closed. Phase 1 findings are being shared broadly. CLICK HERE for Phase 1 findings and related tools

Study Overview

Previous studies have found that Canadian Veterans are experiencing a number of challenges when releasing from the Military. Often, civilian employers don’t understand the value and experience that a Veteran brings to corporate Canada. Challenge Factory and its partners believe that building a pathway to success begins with great data - data we already have discovered from our direct contact with Veterans and employers, as well as new insights we are hoping to discover. This study’s focus is quantitative, evidence-based findings that impact Veteran career transition success.

In its work with Canadian corporations, Challenge Factory has identified a leadership candidate pipeline gap specifically for experienced managers and experienced skilled trades. Challenge Factory and its partners know that Veteran candidates are ideally suited to fill this gap. Today’s business executives are in search of those who are able to make critical decisions, work with teams, manage expectations, holds a desire to invoke change, and drive direction to reach goals. We are looking to quantify the value of military leadership experience and bridge the career interests of recently released Veterans and the needs of Canadian businesses to create a pipeline of talent and workers to benefit our society as a whole. In many cases, successful hiring all comes down to style and fit.

This study uses psychometric assessments to compare the Veteran population against the general Canadian civilian working population (n=17,000+) in terms of working style and communication profile, workplace motivtors, competencies and acumen levels. It also provides an opportunity to identify unconscious employer bias. Employers complete the same psychometric assessment but are asked to answer the questions as if they were a Veteran candidate for a job in their organization. We can them compare Veterans against the Canadian norm, Veterans against the employer perception of Veterans and employer perception of Veterans against the Canadian norm.

Click the applicable button at the bottom of this page to start your participation. 

En savoir plus sur cette étude ci-dessous (en anglais) ou cliquez sur le bouton applicable pour obtenir des informations en français et pour commencer votre participation.

1. Who else is involved with this study?

This project is developed with the funding and support of the following organizations:

  • Challenge Factory
  • Target Training International (TTI)
  • CERIC (Canadian Education and Research Institute in Counselling)
  • Veterans Affairs Canada

We also acknowledge the following dissemination and research partners supporting this project:

  • Canadian Armed Forces (Sponsored by the Department of Casualty Support Management)
  • Canadian Special Operations Regiment Association
  • Treble Victor
  • Prince’s Operation Entrepreneur
  • Canada Company

2. How can I participate in this study? Are you looking for additional Veterans and Employers?

We are looking for broad participation and are glad to hear you want to be part of this study. Participation depends on your status. If you have ever served in the Canadian Forces, we recommend completing the study as a Veteran - even if you are now an employer. If you have never served, but are active in recruitment, interviewing, on boarding or managing new hires in your organziation you should take the employer version of the study. There are links below to access the appropriate version of the study.

3. Why are some of the questions so strange, asking about how I would prioritize things that I never think about?

These questions are all part of evidence-based tests that provide insight into your decision making style. The focus is on how you make decisions and not the specific decision you make. This assessment tool is used in organizations around the world as part of leadership programs. It is common to feel that the questions are unusual or to find that the repetitive nature of some sections is frustrating. This is part of how psychometric tools are designed and validated.

4. What are you going to do with the information?

The information will be analyzed to search for trends which can help quantify how military experience translates to civilian workplace skill. We are also evaluating how employer bias or perception of Veteran workplace style and skill match or deviate from actual, measured workplace style and skill. All personal identifiers and information gathered will be used only to generate and send personal reports to Veteran participants. Personal identifiers and information will be removed from the data prior to any analysis on the overall study findings.

5. How is this study going to help me and other Veterans?

By participating, you will contribute to better data available to assist Veterans now and in the future while identifying specific information corporate managers need to understand the value of Veteran candidates. Your completion of the assessment will contribute to companies finding the candidates they need and to ensure that new data is available to support Veterans better as they make their transition to civilian life. If you have already released and complete the Veteran version of this study, you will also receive a comprehensive leadership assessment report and be invited to a webinar where we will help you read the report. The report identifies your working style, workplace behaviours, motivators, acumen levels and competencies, in civilian language and benchmarked to the thousands of civilian Canadian leaders who have taken this same assessment in the past.

6. As an employer, how will this study help me hire more Veterans in future?

This study will provide specific, quantified profiles of Veteran leadership, communication and business skills, benchmarked to the Canadian population that has taken the same assessment in the past. By asking employers to participate in the study responding to questions as if there were a Veteran, we are able to create a complementary profile that reflects what employers believe to be true about Veterans and compare these perceptions with actual results. Gaps identified will provide opportunities to enhance and improve recruitment processes, on-boarding materials and manager training programs.

We note that this study may highlight bias and perceptions impacting the recruitment and onboarding of Veterans within workplaces and believe that the findings will also be informative about how bias and perception impact recruitment and onboarding in general, whether the employee is a Veteran, newcomer or other group where preconceived ideas may or may not present realistic expectations.

Click the applicable button to start your participation. 

En savoir plus sur cette étude ci-dessous (en anglais) ou cliquez sur le bouton applicable pour obtenir des informations en français et pour commencer votre participation.


To access the study findings, please fill out the form below

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